Greensboro Roller Derby, or GSORD, is a non-profit flat track roller derby sports league dedicated to promoting roller derby for all within Greensboro, North Carolina.

After a decade of being a member of Greensboro’s community, GSORD was looking to re-brand to a more city centered sports logo. The league felt that the previous logo was not memorable enough for the city as well as being too gendered and kitschy.

As a league promoting the sport of roller derby for everyone - not just women - the team believes that the re-branding will increase the visibility and credibility of the team for all.